COURSEWORK - NOVEMBER 2024
Making Gut Health Cool Again: A Rebrand
of Activia for Gen Z and Millennials.
ROLE
Lead Designer
TIMELINE
1 Month
KEY SKILLS
Product Design
Brand Design/Identity
Marketing
TOOLS
Figma
Illustrator
Photoshop
BRIEF
Rebrand a Product That Has Lost Its Appeal
When I passed by the yogurt section at the grocery store, I noticed that brands alongside Activia had updated their packaging to be more visually appealing to a wide range of consumers. For this project, I led the end-to-end redesign of Activia, refreshing its packaging, revitalizing the brand tone, and creating campaign visuals tailored specifically for social media.
PITCH DECK
An in-depth overview of Activia’s brand story and values, key identity challenges, and a refreshed strategy designed to better connect with Gen Z and Millennial Consumers.
COMMERCIAL
Feel Alive with Activia!
KEY LEARNINGS / REFLECTION
What I'd do Differently Next Time
↳ This project taught me how to refresh a brand while keeping its core identity intact. I learned the importance of designing visuals specifically for social media to better engage today’s audience. It was definitely challenging to come up with commercial and Instagram reel ideas but it helped me hone my video editing skills! Overall, leading the full redesign process gave me valuable experience in balancing strategy with creative execution.
↳ Next time, I’d spend more time upfront on competitor research and understanding consumer trends to find stronger ways to stand out. I’d also incorporate more early user testing to gather feedback before finalizing the design direction. These steps would help make the redesign even more effective.
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© Naomi Laureece Design Portfolio 2025
